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How to Build a KICKASS Lead-Generating Real Estate Website | Kurt Uhlir

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11K views 2 years ago Podcast - Full Episodes
➢ Subscribe:    / @smartstayshow   Welcome globally-recognized marketer and serial entrepreneur Kurt Uhlir to the podcast! Kurt is the CMO for Showcase IDX and has the unique bilingual ability to speak business and tech. Kurt has generated over $10 billion in value for investors and clients as a business operator, product visionary, and angel investor. He has run businesses from start-up to over $500M annual revenue, assembled teams across six continents, had an IPO ($880M), and multiple acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, with a heavy focus on real estate. At Showcase IDX, Kurt and his team have analyzed more than 50,000 real estate websites over each of the past 3 years, and the agent businesses …...more
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Intro

0:00

Welcome Kurt

0:49

What is IDEX

2:55

Kurts background

4:46

Highest and best use of time

6:20

How Kurt got his wife to allow him to take the sabbatical

7:36

How Kurt has changed his approach to business

9:21

The importance of personal time

11:09

Influencer marketing

13:12

Showcase IDX

15:54

Why does a brokerage need an IDX site

17:19

How to keep your clients using your site

19:10

Does a good idea excite also attract new clients

21:43

Good practices to drive new clients to your site

23:21

Automation

25:29

Mass Market Searches

29:44

Quick Action Steps

30:50

Questions

34:37
How to Build a KICKASS Lead-Generating Real Estate Website | Kurt Uhlir
69Likes
11,909Views
2022Oct 11
➢ Subscribe:    / @smartstayshow   Welcome globally-recognized marketer and serial entrepreneur Kurt Uhlir to the podcast! Kurt is the CMO for Showcase IDX and has the unique bilingual ability to speak business and tech. Kurt has generated over $10 billion in value for investors and clients as a business operator, product visionary, and angel investor. He has run businesses from start-up to over $500M annual revenue, assembled teams across six continents, had an IPO ($880M), and multiple acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, with a heavy focus on real estate. At Showcase IDX, Kurt and his team have analyzed more than 50,000 real estate websites over each of the past 3 years, and the agent businesses behind them, to identify what works in modern marketing. Showcase IDX is the only true independency IDX service and the only home search that research shows consumers prefer to using Zillow. Things we discussed in this episode:
  • Why does a brokerage need an IDX site?
  • Does a good IDX site attract new clients?
  • What agents can do immediately to improve the influence of their websites.
  • How Kurt took an 18-month sabbatical to spend more time with his family.
  • In a world where anyone can be considered an “influencer” how can somebody set themselves apart?
  • Consumer privacy and what happens when a buyer gives information to Zillow.
  • What are some good practices to make use of the IDX investment and drive people to a real estate website?
  • What are 3 things real estate agents need to implement into their marketing strategies right now
Where you can find Kurt: Website - https://kurtuhlir.com/ Instagram -   / kurtuhlir   YouTube -    / kurtuhlir   Facebook -   / kurt.uhlir   Twitter -   / kurtuhlir   Join Jason Muth and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast! #realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #entrepreneurship #idx #realestateagent #realestatemarketing #idxwebsites #timefreedom #cmo _____________________ The Real Estate Law Podcast is hosted by Jason Muth and Attorney / Broker Rory Gill. This podcast and these show notes are not legal advice, but we hope you find both entertaining and informative. The Real Estate Law Podcast, because real estate is more than just pretty pictures and law goes well beyond the paperwork and courtroom arguments.   / therealestatelawpodcast     / nexthometitletownrealestate     / nexthometitletownrealestate   AND PLEASE... 🚨 DON'T CLICK THIS LINK!! 🚨 - https://bit.ly/3rh6hdb
Podcast - Full Episodes
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